AFL Commercial Operations is responsible for the Corporate and Consumer Business Divisions, which includes AFL membership, Club membership, ticketing, licensed products, AFL stores, events, Marvel revenue and corporate hospitality and AFL sponsorships and partnerships, which generate total AFL non-broadcast revenue of more than $230 million a year. Interested in our events? Kylie Rogers is the General Manager, Commercial at the Australian Football League (AFL). She is also a long-standing advisory board member at Deakin University.Kylie Rogers is the General Manager, Commercial at the Australian Football League (AFL). It underpins, she tells me, the AFL's plan to turn its stadium into an entertainment and technology precinct that draws crowds year-round with concerts, Big Bash cricket and even an eSports tournament later this year.In late May, Rogers orchestrated the deal that saw the Disney-owned entertainment company Marvel take the naming rights of the 55,000-seat stadium that the AFL owns in Melbourne's Docklands precinct.
"Extramarital affairs are a different thing. Prior to the AFL, Kylie was Managing Director of Mamamia Women's Network, Australia's largest women's first, digital first organisation. She argues that is underlined by the fact 40 per cent of its executives are female, and also by its very public support for same sex marriage.Having started her career in the highly charged, very male world of television, she's supportive of the #MeToo movement and can see it helping the women in the AFL's ranks.
"I didn't want any old corporate logo or name to be up on that stadium. AFL GENERAL MANAGER OF COMMERCIAL. You're everything – and that's exciting," she says.Towards the end of her time at MammaMia, the network formed a partnership with AFL to help with the promotion of its new AFL Women's league. There's a line at my office door of people who want to become famous on the back of the AFL. That's initially what attracted me to the job – the power of this great brand. The AFL Football Operations department portfolio covers the AFL and AFLW competitions, AFL Match Review, the Laws of the Game, umpiring at the elite level, key talent pathways and Mental Health. "But Rogers is quick to say she can see potential dangers in #MeToo. $100.00
"That's initially what attracted me to the job – the power of this great brand.
He is also a non-executive director of Sigma Pharmaceuticals and Hotel Property Investments.Now, as AFL General Manager Infrastructure, Major Projects and Investment, Ray works to ensure the sport is properly structured and managed so that it can continue to grow and develop into the future.Ray is well-known for his playing days in the Victorian Football Association for Brunswick and Strathmore in the Essendon District Football League. Hocking’s football career saw him play 199 games primarily as a defender with the Cats from 1984-94, before retiring after the 1994 Grand Final. The AFL's chief money-maker, Kylie Rogers, wants to take big risks to grow the game, she tells Lunch with the AFR. These revenue streams include integrated advertising partnerships, premium memberships, corporate packages and major event sales.Adam Richardson has held senior leadership and executive sales roles with over 18 years’ experience in broadcast, content creation and sports sales and marketing.Adam has secured and delivered large solutions to ensure seamless sponsorship and media executions for major clients including: National Australia Bank, Carlton United Breweries and Telstra.He has also implemented integral projects ensuring globally aligned activity for multi-national brands – namely, Marvel, Toyota, Virgin Australia and McDonalds.Adam Richardson’s role with the AFL and Marvel Stadium sees him manage the Partnership and Stadium Sales portfolio. "He gets it. That's becoming much easier. Her stint there allowed her to develop skills in digital and social media – and to learn how founder-lend start-ups operate. "She joined MammaMia in 2014, starting as national sales director before rising to managing director a year later. You can't be distracted by that. General Manager - Commercial: Kylie Rogers In 2004, he returned as match committee chairman, before resuming a full time role at the club, with experience across training services, team performance, commercial operations and football operations. Standard
He is also the public face of the commission.The AFL, under the Chief Executive, is divided into departments led by General Managers across each of these areas of executive responsibility.This content is unavailable in your region. At Ten she worked for a time with Lachlan Murdoch, who brought AFL to the network between 2007 and 2011.Rogers describes Murdoch the younger as having a work ethic rarely matched, but says losing the AFL was a turning point for Ten, which she thought was failing to read how the media landscape was changing.Kylie Rogers grew up a Footscray fan and when the Western Bulldogs made the grand final, ditched her family holiday to fly back for the historic victory. Rogers replaces Richard Simkiss at the AFL, who was forced to resign recently after revelations about an in-house affair were made public.
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