That’s Angela Ahrendts. And so they celebrated every holiday. And if the teambuilding mantras so far have felt a little warm-and-fuzzy for your taste, get ready – that’s about to change. People want to be clear on who you are as a company and what you’ve been put here to do. As head of retail and online sales, Angela re-imagined the Apple store. We had decided then that we really needed to clean it up, elevate it, make it more innovative. But when she first arrived at Burberry as CEO, she found herself in charge of 11,000 people who were not necessarily on board. The greeter at the store. This is what we’re doing. Why is it when your life is perfect that somebody wants to flip it upside down?Well, because they see that perfect and they go, “That’s awesome.”It was like one Christmas or something and then I get a phone call. Angela looks at acquisitions as an exercise in team-building. Each of these strong CEOs taught Angela how to lead with an elevated mission and to know her own strengths. Apple Store employee shirts often change with the season, prompting obsessive blog posts and sub-discussions about what the change symbolizes.
I related to those creative founders. And with that, Angela found a guiding mission that could inspire the entire team, invigorate the brand, AND invite the customer to buy in as well.
Your mission will add to ours.” It’s really self-defeating to take on a new team, only to tell them, “Forget what made you special; do it our way.” It’s on you to see how the acquisition contributes to your elevated mission, and then unite this new team under it. And at the very end I got up and I said, “Look, this is the strategy. Would you just have a cup of coffee with Tim?” I’m like, “Urgh really?” And so I thought, you don’t want to be disrespectful and you don’t want to be arrogant, he’s like the biggest CEO in the world. And so it was so easy to say no. And with Linda you had to be on your business and strategic game.
So that was an incredible sign that I’d never done this before, he had never done what we were dreaming of doing, but wow, to have a partner like that.Angela didn’t keep the napkin. Born June 12, 1960 in New Palestine, Indiana, after graduating with a degree in merchandising and marketing from Ball State University, she went to work for Donna Karen in New York City. I said, “I’m going to do a video.” I said, “I’m going to do a video, and I don’t want a studio and I don’t want hair and makeup. In the eight years since Angela joined Burberry, the stock price had risen 200%. And so we really reconnected and we actually put the strategy together on the back of a napkin.
I don’t… I know enough questions to ask to be dangerous. Forget red, white, and blue: Unite under the beige and black!But once again: It’s not enough to fly a Burberry tartan flag – you also need human, face-to-face engagement with your team. In this TEDx Talk, Angela talks about the positive and transformative power of human energy.
And I said, “I’m honored, absolutely honored to be considered, but I have the greatest job in the world, and we just bought our beauty business back. One of six kids and I’m in the middle, if you can be in the middle of six.
The brands she bears upon skyrocket. Every birthday party, every special dinner in honor of someone’s straight A’s: those are deliberate choices to commemorate success and reinforce “This is who we are, as a family. And I always felt so sorry for all the individuals who had nobody.As Angela watched the orphanage from the window of her school bus, an idea struck her. I think we’ve got a lot of good operators.” And I said, “But I’m not a techie either. Angela Ahrendts is Apple's senior vice president of retail and online stores.
Because Angela still faced a tricky turnaround. Subscribe in iTunes Subscribe in RSS...Jessica Lessin, formerly of the Wall Street Journal, soon to be launching a new tech site, talks to Rene about Apple's new SVP of Apple Stores, Angela Ahrendts, iPhone 5c pricing, an Amazon phone, the Nest Protect, and the internet of things. And at a really, really young age, I’m in big meetings with CEOs. Of course, we’re talking about Apple. We want to be part of the heroes making this work.” Quick wins. It’s hard to overstate how much more familial a company can seem when hard work, success, and the occasional gaffe are acknowledged on a day-to-day, human level. So a week later I get this phone call and my immediate instincts are like, “No thank you.” But as I thought about it, I thought it is exactly what I had said. Apple’s got to be perfect. And when Burberry stores started double digit growth in their “same store sales” – they knew that Angela’s vision wasn’t just talk. Subscribe in iTunes...Apple CEO Tim Cook has opened up to the rest of the company about the hiring of Angela Ahrendts, Apple's new Senior Vice President of Retail. News NBC News NOW Truly hearing them, feeling them, like human-to-human connecting with them, and building this incredible trust.
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