The lead single — This is the first song you release from an upcoming EP or LP. It’s the lazy, uninformed, plain derelict or bought and paid for (owned by major labels) distributors who sign off on these licenses that return discounted per play royalties with the services without so much as half a fight. But yes, there needs to be a much bigger push for subscriptions. If you think your single or album has sold more than 500,000 copies (gold) or 1,000,000 copies (platinum) in the US, or streamed the equivalent*, please let us know. Streams coming from sources that are fully or partially owned by the labels, with no independent verification possible.With their history, everything should be on the up and up, right?So how does that work with singles?
It just says 1.500 streams from an album equals one album. That’s not only Billboard’s math, it’s also real-life math.And here’s what that ‘math’ says on a good day:1500 x 0.5 cents = 750 cents = $7.501500 x 0.3 cents = 450 cents = $4.501500 x 0.1 cents = 100 cents = $1.00Do you call Billboard, or should I?Quick math correction: 1500 x .1 cent = 150 cents = $1.50, not $1. Bullshit and we all know it yet the distributors keep signing the licenses without a peep of resistance.Take THAT on as your fight, strip that undermining of the per stream royalty and THEN the streaming business could be a very lucrative prospect for all artists and indie labels.You’re not going to get an argument from me on any of this. It’s a cash out business, as proven by Tim Westergren, who cashed out as fast as he could.The labels should have plenty of power to tell Spotify to get rid of their free tier, or at least significantly weaken it.
Where I believe it is terminally broken and we need to find a different model. Songs played on streaming services will count towards the UK singles charts from July, but will they shuffle the tunes at number one? Which kinda shows that the value in CDs at this point isn’t the CD, it’s supporting the act. Streaming doesn’t appear to be a viable business for the business owners or the artists. But under the new rules it has been decided that 1500 on-demand streams is the same as ten download track sales, which is clearly the same as one album sale.
Effective Feb. 1, RIAA will include on-demand audio and video streams and a track sale equivalent in Gold & Platinum (G&P’s) Album Award. So if Maroon 5’s song Animals gets streamed 150 million times that equals to 100,000 album sales? Effective December 3rd, streaming will count in Billboard’s Top 200 album ranking, a former bellwether of sales accomplishment. YouTube puts out a one deal for everyone license but who says these distributors have to sign it. That's a 2 with 9 zeros behind it, or 2,000,000,000.A reader complained to me the other day that he only received $5 from his 10,000 streams. There was a time when labels supported those artists they believed could make it and would invest in 3 or more releases often underwriting tours as well.With piracy, small airplay payouts and loss of recorded music sales, we’ve deincentivzed the industry and private parties from investing in talent. More sell vinyl now, or at least have it for sale.Even when bands I work with go out on tour, the only real solid market for CDs (besides members’ hometowns) is the deep south, in places where I’m not even sure if they know what the internet is and/or the average age of the crowd is about 45. RIAA has been counting streams as record sales for a few years now, but just how many streams does it take to go platinum or gold? ?1,500 x $0.006 avg. The whole world is becoming 1s and 0s, how could we possibly stop music from following suit? And the day people stop going to live shows is the day the world ends.In the one last CD store in this college town: over the last two years there has been a collapse in the numbers of younger people I see shopping in the store. Not to mention a slimy producer I worked for a couple years later who gamed the system with his millionaire friend’s shitty band to get a high single charting. There are direct relationships and an abundance of effort feeding through artist’s official Spotify accounts, Facebook pages, YouTube channels, iTunes front page positioning, AdWords, Promoted posts all with smart links feeding analytics and driving traffic ever more efficiently toward sales, follows, likes, etc.
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how many streams is a single sale