All Rights Reserved. On Monday, the clothing store and Bluestar Alliance, a private equity firm that manages a variety of brands, announced a partnership to acquire the Brookstone brand and all of its assets. “We look forward to growing the brand through our financial restructuring and maximize the business with our potential e-commerce, wholesale and retail partners both domestically and internationally to enhance and expand its current footprint.”Bluestar added that it believes that its focus will synergize with Brookstone’s brand.
Cannot be reprinted without permission of homeworldbusiness.com and ICD Publications, Inc. The signed Letter of Intent with Bluestar supersedes the previously-announced, $35 million proposal made by Authentic Brands Group, and is subject to negotiation of an Asset Purchase Agreement.Bluestar’s approved stalking horse bid is subject to higher and better offers in the auction to take place on September 26, 2018. The Bankruptcy Court for the District of Delaware recently approved Bluestar Alliance as the “stalking horse” bidder for Brookstone’s auction scheduled for September 26.Bluestar’s stalking horse bid for approximately $56.35 million consists of $50.45 million in cash and at least $5.9 million of value in the form of readily salable inventory. Today a highly recognized brand which develops and offers quality and innovative merchandise, Brookstone’s product is distributed through a multi-channel platform of retail, wholesale, catalog and E-commerce. Bluestar's current network of international and domestic partners offers the opportunity to take a niche brand to a visible worldwide lifestyle brand. Bluestar Alliance Closes Acquisition Of The Hurley Brand NEW YORK, Dec. 6, 2019 /PRNewswire/ — Bluestar Alliance, LLC (BSA) announced today that it has completed the acquisition of Hurley International, LLC from NIKE, Inc. “Bluestar has had huge momentum since … MERRIMACK, N.H., Sept. 07, 2018 (GLOBE NEWSWIRE) -- Brookstone® Company, Inc. today announced that it has signed a Letter of Intent with Bluestar Alliance, LLC … Brookstone is an iconic American brand, founded over 50 years ago in New Hampshire. MERRIMACK, N.H., Oct. 02, 2018 (GLOBE NEWSWIRE) -- Brookstone® Company, Inc. today announced that BKST Brand Holdings LLC (a designee of Bluestar Alliance, LLC) and … Bluestar’s bid also includes an option for the company to select a transaction that would keep up to 50 existing Brookstone stores open, with a penalty of $400,000 payable if Bluestar either does not select this option or selects it and fails to keep at least 30 stores open.Bluestar noted that its approved stalking horse bid is subject to higher and better offers in the auction to take place on September 26.“We offered a bid that we believe substantiates the heritage and innovation of the Brookstone brand,” said Joey Gabbay, CEO of Bluestar Alliance. “Our key focus categories include wellness, home, travel, entertainment, gifting, new tech and corporate sales, many of which are similar to those of Brookstone,” said Ralph Gindi, COO of Bluestar Alliance, which manages a current portfolio of over 250 consumer brand licensees and a growing branded retail platform of over 100 stores worldwide.Bluestar said it would plan to grow Brookstone’s presence in premium airport locations and wholesale channels and will continue to grow the e-commerce platform.©2001-2020, homeworldbusiness.com and ICD Publications, Inc. Today a highly recognized brand which develops and offers quality and innovative merchandise, Brookstone’s product is distributed through a multi-channel platform of retail, wholesale, catalog and E-commerce. The deadline to submit competing bids is September 20, 2018.Founded in 1965, Brookstone is a U.S.-based product developer and retailer of wellness, entertainment, and travel products that are fun to discover, smart to use and beautiful in design. Announces Partnership with Bluestar Alliance LLC in the Acquisition of the Brookstone® Brand and Related Assets October 29, 2018 07:00 AM Eastern Daylight Time
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